Snap has many business problems, including the poor rollout of Snap Kit SDK

I’m an iOS Hobbyist developer using Swift 4 and iOS 12 and have been working with Snap Kit now for many months. With over 10 Medium posts, I have been chronicling my struggles and victories with the SDK. I have run into a number of problems.

Snapchat Snap Kit SDK Primer

Snap Kit is Snap’s attempt to go beyond its primary app offering. To grow and stay relevant, Snap login must be as prevalent as Facebook, Twitter, or Google’s authentication on Apps. GIFY has inserted itself into many other apps and Snap has the opportunity to do the same thing with AR content, Stories, Lenses, and Filters.

Snap Kit SDK is Snap’s attempt to become sticky.

The bugs described are purposefully written in “Bug Style” with the hope that each will actually get filed against Snap Kit SDK for Snapchat App

Some of the bugs documented below are nit-picky, however, Snap is in no position to allow even the slightest developer friction to occur. Snap’s future is partly riding on the success of Snap Kit, and the business has very little wiggle room to get things wrong. Winning over the developer community is paramount to Snap Kit SDK adoption.

Also, some of these could be considered feature requests, documentation requests or things that are “not bugs”. As someone with 20 years of software industry experience, I say these are “FAILURES” that need to be addressed (aka Bugs).

Business Lessons

For each of the bugs, I have added advice on improving the business approach to software release

Bugs

1 - Single Point Of Support

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